At Raeem International, we are proud to have led a groundbreaking campaign for easypaisa that focuses on the safety and well-being of billboard workers in Pakistan. These hardworking individuals often face significant risks while installing outdoor advertising at great heights and under harsh conditions. This campaign, initiated by easypaisa, is a strong step towards ensuring that safety is prioritized in the outdoor advertising (OOH) industry.
In an effort to raise the bar for worker safety, easypaisa has provided billboard workers with world-class safety gear and ensured they are covered under comprehensive medical insurance. This initiative goes beyond just promises – it’s a commitment to transforming the industry and setting new safety standards.
The Hidden Risks of Outdoor Advertising
Installers in the OOH industry play an essential role in bringing brand messages to life for millions of people across the country. However, this vital work often comes with hidden dangers. Many workers are forced to scale towering structures without proper safety equipment, putting them at risk of serious injuries or worse. These dangerous conditions have led to countless accidents, leaving workers and their families devastated.
At Raeem International, we recognize these risks and are fully committed to protecting those who make our campaigns possible. Through our collaboration with easypaisa, we have not only highlighted the importance of worker safety but also set an example for others in the industry to follow.
Why Safety Gear and Insurance Are Non-Negotiable
The provision of safety gear and medical insurance is not only a legal or moral responsibility but a crucial step to ensuring the protection of those working in the OOH industry. Safety gear such as helmets, harnesses, and high-visibility vests significantly reduces the risk of accidents, while medical insurance offers peace of mind and financial support should the worst happen.
Easypaisa’s initiative to provide these protections for billboard workers demonstrates that safety measures can and should be implemented. By equipping workers with top-quality safety gear and offering comprehensive insurance, easypaisa has set a new standard in the OOH industry, showing that prioritizing worker safety is essential for both ethical and practical reasons.
A Call to Action for All Brands
As an industry leader in OOH advertising, it is our collective responsibility to ensure that the workers who make our campaigns possible are treated with dignity, respect, and care. Easypaisa’s initiative should serve as a wake-up call for all brands across Pakistan. It is time to go beyond superficial commitments and take concrete steps to protect the lives of those who work tirelessly behind the scenes.
At Raeem International, we encourage all brands to follow easypaisa’s example. By adopting similar safety measures, we can create a safer, more responsible, and compassionate outdoor advertising industry. This is not just about worker safety—it’s about setting a new benchmark for social responsibility in the business world.
Together, we can make a difference and ensure that no installer risks their life for the sake of visibility. Let’s work together to create a safer, more equitable outdoor advertising industry in Pakistan.
