Breaking Ground: Raeem International's Audible DOOH Spectacle for Pond's Unilever
In the ever-evolving landscape of advertising, breaking through the noise and capturing the audience's attention requires innovation and creativity beyond the ordinary. Raeem International, formerly known as Core Media Pakistan, has once again demonstrated its prowess in pushing the boundaries of outdoor advertising with its ground-breaking campaign for Pond's Unilever in Karachi.
Key Highlights:
Raeem International, formerly known as Core Media Pakistan, has propelled the advertising landscape in Pakistan into a new era with its groundbreaking Audible Digital Out-of-Home (DOOH) innovation. Located at the renowned FTC Karachi, this larger-than-life spectacle spans over 19,000 square feet, promising an unprecedented sensory encounter for all who pass by. Despite facing logistical challenges and stringent health protocols, Raeem International's creative team rose to the occasion, delivering a remarkable roadside spectacle within a mere five days. This achievement showcases the agency's unwavering commitment to excellence and innovation in the face of adversity. By integrating sound into the outdoor advertising space, Raeem International has not only challenged the norms of traditional advertising but also elevated Pond's brand presence to new heights. This audacious venture redefines the way brands engage with their audience, creating an unforgettable and immersive experience that resonates deeply. Moreover, this innovation is not limited to Karachi alone; it is part of a larger 7-city OOH campaign executed by Raeem International for Pond's, spanning over 18-25 days and utilizing 41 iconic billboards and 438 digital screens across key urban centers in Pakistan. Through this multi-city campaign, Raeem International continues to amplify Pond's message, leaving an indelible mark on the advertising landscape of the country.
As Raeem International continues to push boundaries in creativity and innovation, its audacious ventures like the audible DOOH spectacle serve as a testament to the agency's unwavering commitment to delivering extraordinary experiences for brands and audiences alike.
- Raeem International made history by introducing Pakistan's first audible Digital Out-of-Home (DOOH) innovation. Spanning an impressive 19,000+ square feet at the iconic FTC Karachi, this groundbreaking spectacle promises an unparalleled sensory experience for onlookers.
- The audacious campaign in Karachi is just one facet of a larger 7-city OOH initiative by Raeem International for Pond's Unilever. With 41 billboards and 438 digital screens deployed across key urban centers, the campaign leaves an indelible mark on Pakistan's advertising landscape.
Elevating Brand Presence
By incorporating sound into the outdoor advertising space, Raeem International has redefined brand engagement. This audacious venture not only challenges traditional norms but also enhances Pond's Unilever's presence with an innovative dimension, captivating audiences like never before.
"In the face of challenges, creativity knows no bounds. By daring to innovate, we redefine the rules of engagement, leaving an unforgettable impression on our audience."
RAEEM INTERNATIONAL
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RAEEM International (Formerly Core Media Pakistan) a leading OOH agency of Pakistan focusing on Creativity, ROI, Media Buying Efficiencies, Transparency and Integrating Tech. in the brand imagery.